Good morning, Rahul
Friday, 13 Mar 2026 · 4 channels synced
Revenue today
₹84,320
▲ 12% vs yesterday
Net profit today
₹18,940
22.5% margin
Active SKUs
1,847
23 low stock
Pending action
8
3 urgent alerts
Revenue by channel — last 7 days
₹5.18L total
Top SKUs today
Cotton Kurti — Teal M
₹8,420 · 42 units
Boho Earrings Set
₹6,100 · 61 units
Jute Tote — Natural
₹4,850 · 97 units
Action needed
4 urgent
Cotton Kurti Blue L — 2 units left
Reorder 200 units by tomorrow or pause Amazon listing
47 Flipkart listings missing HSN code
Risk of suppression before weekend sale
Amazon campaign #AZ-441 ROAS 0.8×
Below margin floor — ₹2,400 wasted in last 24h
6 returns awaiting inspection
3 can be restocked · ₹4,800 recoverable
Sync health
AmazonLive
FlipkartLive
ShopifyLive
MeeshoDelayed 4 min
Last full sync: 9 mins ago
Return rate (30d)
Amazon8.2%
Flipkart5.4%
Shopify3.1%
Meesho14.7%
Meesho rate is 2× category avg
Listing health score
Amazon
88
Flipkart
61
Shopify
94
Meesho
44
Listings
1,847 SKUs · 47 need fixes · AI rewrite available
Claude AI
AI listing rewriter
Powered by Claude
Select SKU
Target channel
AI-generated title
Cotton Kurti for Women | Hand-Block Printed Blue Kurta | Straight Fit | XS-3XL | Jaipur Artisan Craft
SEO score: 91
Amazon optimised
AI-generated description
Crafted in the heart of Jaipur, this elegant hand-block printed kurta combines traditional artisan technique with modern straight-cut silhouette. The breathable cotton fabric keeps you comfortable through long days...
Listing issues
47 issues
Missing HSN codes
Critical · 47
Required for Flipkart GST compliance. Listings may be suppressed before the weekend sale.
Short Amazon titles
Warning · 23
Titles under 60 chars. Amazon recommends 80–150 for better search visibility.
Missing size chart images
Warning · 18
Fashion listings without size guide images have 2.4× higher return rate.
Meesho keyword gaps
Info · 34
AI found high-volume keywords missing from these Meesho titles. Potential +15% impressions.
All listings
Product
Channels / Score
Cotton Kurti — Blue L
CK-BLU-L-001
AMZ
FLK
SHP
Score 88
Boho Earrings Set
BE-SET-002
AMZ
MSH
Score 61
Jute Tote — Natural
JT-NAT-003
AMZ
FLK
SHP
MSH
Score 94
Inventory
1,847 active SKUs across 4 channels · synced 9 mins ago
Total units
48,320
across all channels
Low stock
23
Reorder needed
Dead stock
87
₹1.4L tied up
Oversells blocked
41
This month
SKU inventory
| SKU / Name | Category | Stock | Amazon | Flipkart | Shopify | Meesho | Status | |
|---|---|---|---|---|---|---|---|---|
Cotton Kurti — Blue L CK-BLU-L-001 |
Women's Fashion | 2 | 0 | 0 | 0 | Critical | ||
Boho Earrings Set BE-SET-002 |
Jewellery | 30 | 20 | 24 | 10 | Low | ||
Jute Tote — Natural JT-NAT-003 |
Bags | 180 | 160 | 220 | 80 | Healthy | ||
Embroidered Cushion Cover ECC-004 |
Home Decor | 100 | 90 | 80 | 60 | Healthy | ||
Kolhapuri Chappal — Size 7 KC-S7-005 |
Footwear | 0 | 0 | 0 | 0 | Out of stock | ||
Madhubani Painting Print MP-ART-006 |
Home Decor | 520 | 480 | 600 | 500 | Dead stock |
Orders
Loading orders…
New orders
12
↑ 3 since yesterday
Ready to ship
34
Awaiting label print
Shipped today
67
↑ 8% vs yesterday
Pending action
8
3 urgent
Today's GMV
₹1.8L
↑ 12%
| Order ID | Channel | Customer | Items | Amount | Status | Date | Actions |
|---|
—
…
Returns OS
14 active returns · ₹12,400 total value · ₹4,800 recoverable
Pending inspection
6
₹5,200 value
Ready to restock
3
₹2,400 recoverable
Scrap / liquidate
5
₹2,400 at 30% recovery
Refunds issued (30d)
₹1.34L
6% of GMV
Awaiting inspection 6
RET-2894 · Amazon
Cotton Kurti Blue L
RET-2893 · Flipkart
Boho Earrings Set × 2
RET-2890 · Meesho
Jute Tote Natural
RET-2887 · Amazon
Embroidered Cushion
Graded — restock 3
RET-2882 · Shopify
Cotton Kurti Blue M
RET-2879 · Amazon
Jute Tote Natural × 2
RET-2874 · Flipkart
Madhubani Print A3
Scrap / liquidate 5
RET-2871 · Amazon
Boho Earrings (broken)
RET-2868 · Meesho
Kolhapuri Size 7
RET-2861 · Flipkart
Cushion Cover (stained)
P&L dashboard
February 2026 · All channels combined
Gross revenue
₹22.4L
▲ 18% vs Jan
Net profit
₹4.8L
21.4% net margin
Total ad spend
₹2.1L
9.4% of revenue
Blended ROAS
3.2×
Target: 4×
P&L waterfall — February
Gross revenue
₹22,40,000
Amazon commissions (12%)
−₹2,68,800
Flipkart commissions (10%)
−₹1,54,200
Shipping costs
−₹1,12,000
Returns & refunds
−₹1,34,400
Net revenue
₹15,70,600
COGS (goods cost)
−₹7,84,000
Gross profit
₹7,86,600
Ad spend (all channels)
−₹2,10,000
Storage & warehousing
−₹48,000
SaaS tools & overheads
−₹28,000
Net profit
₹5,00,600
Profit by channel
Amazon
₹2,18,000
Flipkart
₹1,54,200
Shopify
₹98,400
Meesho
−₹3,800
AI insights
Claude
Meesho is loss-making
High return rate (14.7%) + low ASP makes this channel unprofitable. Consider pausing or repricing.
Shopify margin is highest (31%)
No commissions, lower returns. Shift more ad spend here for better ROAS.
Ad spend efficiency gap
₹62,000 spent on campaigns with ROAS below 2×. Reallocating could add ₹28,000 net profit/month.
Ad intelligence
Campaign performance across Amazon, Flipkart, and Meta (Last 30 Days)
Total Ad Spend
₹2.1L
▲ 5% vs previous 30d
Ad Sales (Attributed)
₹8.4L
▲ 12% vs previous 30d
Blended ACoS
25.0%
▼ 2.1% (Target: 22%)
Blended ROAS
4.0×
▲ 0.3× vs previous 30d
Top Performing Campaigns
| Campaign Name | Platform | Spend | Sales | ACoS | Status |
|---|---|---|---|---|---|
|
Diwali Fest - Sponsored Brands
Manual Targeting
|
Amazon | ₹45,000 | ₹2,10,000 | 21.4% | Active |
|
Women's Kurtis - Auto
Auto Targeting
|
Flipkart | ₹22,000 | ₹88,000 | 25.0% | Active |
|
Shopify D2C Conversion
Lookalike Audience
|
Meta Ads | ₹35,000 | ₹1,20,000 | 29.1% | Active |
|
Meesho Retargeting
Broad Match
|
Meta Ads | ₹18,000 | ₹24,000 | 75.0% | Warning |
Spend by Channel
Amazon (SP/SB)
₹1,10,000
Meta (FB/IG)
₹60,000
Flipkart Ads
₹40,000
AI Optimisation
Claude
High ACoS Alert: Meesho Retargeting
Campaign is bleeding with 75% ACoS. Target audience is broad.
Scale Opportunity: Diwali Fest
Campaign is hitting budget caps daily with 21% ACoS.
Pricing intelligence
Competitor tracking and Buy Box win rate across marketplaces
Auto-Repricer Active
Buy Box Win Rate
84.2%
▲ 4.1% vs last week
Price Alerts
12
Competitors dropped price
Est. Lost Sales
₹34,500
Due to lost Buy Box (7d)
Active Repricers
145 SKUs
Auto-adjusting daily
Competitor Tracking & Buy Box
| Product (SKU) | Channel | My Price | Lowest Comp. | Buy Box | Action |
|---|---|---|---|---|---|
|
Cotton Kurti Blue L
CK-BLU-L-001
|
Amazon | ₹899 | ₹849 | Lost | |
|
Jute Tote Natural
JT-NAT-003
|
Flipkart | ₹499 | ₹549 | Won | |
|
Boho Earrings Set
BE-SET-002
|
Amazon | ₹599 | ₹599 | Shared | |
|
Kolhapuri Chappal 7
KC-S7-005
|
Meesho | ₹799 | ₹699 | Lost | Below min margin |
Profit Opportunities
Claude
Raise price: Jute Tote (Flipkart)
Nearest competitor is out of stock. You can raise price by ₹30 and retain Buy Box. Estimated gain: ₹3,000/week.
Buy Box Lost: Cotton Kurti (Amazon)
Competitor 'Jaipur Styles' dropped price to ₹849. Matching this hits your 15% margin floor.
Auto-Repricer Logs
Brass Diya Set 6pc
Rule: Match Lowest
₹1599 → ₹1550
12 mins ago
Handloom Towel 4pk
Rule: Profit Maximizer
₹899 → ₹949
1 hr ago
Silk Cushion Cover
Rule: Match Lowest
₹450 → ₹399
3 hrs ago
